Create a Segment by Email Action with Klaviyo in Shopify

Create a Segment by Email Action With Klaviyo in Shopify

Segmenting your email list with email actions helps you communicate to your customers more intelligently and explicitly, giving them information that they want at the right time. A perfect way to quantify engagement is to build segments based on the subscribers who open your emails.

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Know who is opening your emails

The wrong approach or strategy to email segmentation can send you down a rabbit hole. Find what contacts are opening your emails and target them using a different approach.

Here's what you can do:

• Offer specialized discounts just for them
• Design engaging & un-resistible campaigns
• Create a re-engagement campaign

Re-engagement campaigns

To connect with your customers who haven’t opened your emails, you can send duplicate campaigns with different subject lines. There is a high chance of opening rates.

Measure engagement

A perfect way to measure engagement is to build segments based on how often subscribers open your emails. Based on the open rate, you could build an enticing marketing strategy to improve your sales. 

Reward engagement

Segmenting by opens allows you to reward engagement and target those who are not engaged. Just a simple reward can do wonders for your store's growth.