Create EU (GDPR) Based Segment with Klaviyo in Shopify

Create EU (GDPR) Based Segment with Klaviyo in Shopify

One of the most challenging elements of the GDPR is to ensure that you do not send marketing emails to any EU-based contacts unless certain contacts have explicitly opted in. You can pick your audience when submitting a one-off campaign and make sure you send it to active subscribers. This can get trickier for automatic emails triggered by behavior, though. Our experts will create an EU-based segment that will allow you to build more targeted automation based on the recipient's location.

Make a Schedule Klaviyo Services

Design a flow based on a recipient’s region

The segment based on the EU(GDPR) in Klaviyo Shopify will include all profiles located within the EU and have not been granted explicit email marketing consent. This segment would automatically stay up-to-date, so you can easily opt to exclude this segment with a single click from any marketing campaign to remain compliant with GDPR.

EU (GDPR) based segment can help you offer:

• Location-based filtering
• Dynamic segment of EU profiles
• Handle EU citizens with care

Dynamic segments updates

The segment created by our experts would automatically stay up-to-date, so you can easily opt to exclude this segment with a single click from any marketing campaign to remain compliant with GDPR.

Stay GDPR compliant

One of the most challenging aspects of GDPR is ensuring that you don't send marketing emails to any EU-based contacts unless those contacts have explicitly opted in.

Be more targeted

Based on where a given recipient is located, you can build more targeted email automation. With this Klaviyo Plus service, you can easily restrict an entire flow to exclude EU recipients.