Customer Winback Flow From Klaviyo in Shopify

Customer Winback Flow From Klaviyo in Shopify

While many businesses are focused on new customer acquisition, focusing on customer retention is a straightforward way to reduce churn rate and increase your revenue and scale your business.

According to the Harvard Business Review, Win-back customers have a higher lifetime value than new ones; revitalizing existing relationships can provide a healthy source of revenue. Shopify customer win-back email flows using Klaviyo help you bolster the existing customer base. HulkApps Shopify Klaviyo experts help you level up your win-back series to win back lost business.

View Plans Browse More Services

Shore up the existing customer base

Customer Winback Flow Klaviyo series is an opportunity to make sure money isn’t left on the table. It is 5X more expensive to acquire a new customer than to retain existing customers. Get this — a whopping 43% of consumers that get a win-back email will open your future emails. An effective customer win-back email campaigns remind your customer why they were interested with your store, and that rekindled interest can lead them to buy from you again. By setting a targeted and personalized Customer Winback Flow from Klaviyo In Shopify to lapsed customers, you will be building loyal customers, who are:

• 4X as likely to refer you to other people
• 5X as possible to buy from you again
• 7X as likely to try your new products

Understanding your products and customers

The flexibility to create and store custom properties in Klaviyo allows you to deepen the information you know about your customers. By constructing a segment of everyone who has not interacted with your store after making a purchase in the last two years with the help of HulkApps Shopify Klaviyo Experts and calculating the average of the Average Time Between Orders column, will get you the average buying cycle for all of your customers to send out a win-back email.

Optimizing your flow

One of the crucial parts of customer lifecycle marketing is the customer win-back flow, which needs a proper configuration. The trigger and filter options set by HulkApps Shopify Klaviyo Experts will help you create a unique win-back flow for your VIP customers or customers who have spent some X amount of money at your store.

Know the flow timing

Audience segmentation is a central aspect of every campaign, and it’s highly effective for re-engagement. By availing of the HulkApps, Shopify Klaviyo Experts help segment your contactable email list, give you more control over your strategies, and enable you to provide more relevant content to each subscriber. Conditional splits and A/B testing will allow you to optimize these factors and personalize the win-back flow for your particular audience.